If you are already running a blog or plan to create one, then you probably already know how important it is to get and retain RSS subscribers so that you will have repeat visitors. The reason for this article is to show you the kind of work that will need to be done and the steps to be taken to increase the RSS feed subscribers in the best possible way to your blog.
Use a Clear Icon to Represent RSS Feed: Have you ever come across those blogs where the RSS feed icon is not only small but it’s tucked away in the corner somewhere? In order for visitors to subscribe they need to be able to easily see where they can sign up. Readers won’t think to go looking for a subscription icon if they don’t see it somewhere immediately visible. Pick a feed icon that is easy to recognize and be sure you position it so people can see it right away. However, you should ensure that none of this affects the overall design of your blog and makes it look ugly – do it in a neat and professional way. Also, see to it that you keep your icon’s color orange and not any other because that will make it easy for your readers to identify it as an RSS icon.
Use Your Existing Audience: If you already have an audience of your own on another blog you run, why not use it to get more subscribers to your new blog? You can do plenty of cross promotion if you have already put the work in to building up your audiences on other platforms.
It works even better for you if the audience is related and relevant to your new blog project. Lots of opportunities pass us by because we lack the proper focus. Try to spend some time searching for other sources that you can use to highlight your blog’s content for your existing audiences.
Offer Email Subscriptions: Don’t limit your readers by telling that they’ll only be able to subscribe to your RSS feed in one way – offer them email subscriptions too because that way you’ll give them the easiest way to subscribe. You’ll find that most people are far more familiar with receiving blog updates by email anyway, so they’re more likely to sign up. Besides, if you use Feedburner for your feeds, you can use this same service to send out your email updates via their ‘publicize’ option. FeedBlitz is also excellent for helping you manage your email subscriptions and your RSS feeds.
The number of subscribers you have to your RSS feed can be exactly what you need to reach the level of success you want from your blog, so make this your primary focus.
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